Prof. Johanna Gollnhofer

Speaker at the St. Gallen Symposium

Johanna Gollnhofer is an Associate Professor of Marketing and the Managing Director of the Institute for Marketing and Customer Insight at the University of St. Gallen (IMC-HSG), where she also serves as Associate Dean for Quality Development. She is an expert in qualitative approaches, particularly ethnography, in consumer research and focuses on future topics in the retail and healthcare industry and the sharing economy. Her research has been published in various international journals, including the Journal of Consumer Research, the Journal of Business Research, and the Journal of Public Policy & Marketing. Previously, she was an Assistant Professor of Marketing at the University of Southern Denmark from 2016 to 2019 and a visiting doctoral and postdoctoral researcher at Aalto University (Helsinki, Finland) from 2015 to 2016. She holds a Ph.D. in Marketing and Customer Insights from the University of St. Gallen and obtained a Master of Science in Business Administration and a bachelor’s in international cultural business studies from the University of Passau.