The idea for the Next Generation Conference Mobility project was born in 2019 when the St. Gallen Symposium identified the potential of reducing its carbon footprint through reforming its conference mobility infrastructure. The three-day symposium requires a large-scale, executive transportation service. Until 2019, a fleet of 90 limousines, all running on internal combustion engines (ICE), provided this service. While this ensured maximum comfort and convenience for the participants, it also maximised carbon dioxide (CO2) emissions. Throughout the symposium, the transport service produced more than 9.5 tons of CO2, making up 19.7% of the conference’s overall operating emissions for 2019. By integrating low-carbon automotive technologies and multiple transport modes into one comprehensive mobility concept, the symposium intended to reduce its CO2 emissions without sacrificing comfort and convenience. To achieve its objective of improving sustainability while maintaining comfort, the project was organised in two dimensions: (1) the application of new vehicle technologies and infrastructure, and (2) the utilisation of multiple modes of transportation to meet the participant’s mobility demand. As a result of this structure, the key components of the Next Generation Conference Mobility project became: (1) replacement of fossil-fuelpowered ICE vehicles by electric vehicles, (2) replacement of limousine rides by rail service, and (3) digitalisation of booking process and data management. Please see Figure 1 for more details. The launch of the new mobility concept was planned for the 50th St. Gallen Symposium, originally scheduled for 2020. However, due to the COVID-19 pandemic, the conference
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