Global Perspective Barometer 2015

The “Global Perspectives Barometer 2015” reveals how leaders of the digital generation think.

There are many myths about the generation of “digital natives” that apparently cannot live without the internet. But do these myths hold true for the next generation of leaders? The study “Global Perspectives Barometer 2015” asked more than 1,000 top talents about their ideas and wishes about work in general – and also about their opinions on today’s executives.

• Myth 1: Social media is a basic need
• Myth 2: Hierarchy is obsolete
• Myth 3: Values are more important than a company car or fringe benefits
• Myth 4: The traditional top executive career has lost its attraction
• Myth 5: Passion for an idea is more important than experience  

Whether these myths actually hold true for the top talents of this generation – the Global Perspectives report will give the answers.

You can find the full report and the press release below.

Read more

2015 Full report – Global Perspectives Barometer

Since 2010, our global study “Voices of the Leaders of Tomorrow” (formerly called the “Global Perspectives Barometer”) – a cooperation with the Nuremberg Institute for Market Decisions – empowers the voices of students and young professionals worldwide. It is a study on the opinions and thoughts of top talents, the next generation of leaders. The results of this study are published and discussed each year not only at the smyposium but also through media coverage.