Daniel Grieder

Speaker at the St. Gallen Symposium

Daniel Grieder has served as CEO of Hugo Boss since 2021 and is also Chairman of the Management Board. As part of a new growth strategy, Mr. Grieder is redefining Hugo Boss' brands to make them more relevant among young consumers and new markets and aspires to make Hugo Boss one of the top 100 global brands. Before assuming his current position, Grieder spent 23 years with Tommy Hilfiger and was CEO of Tommy Hilfiger Global and PVH Europe from 2014 to 2020, CEO and President of PVH Europe from 2013 to 2014, and CEO of Tommy Hilfiger Europe from 2008 to 2013.