Andreas Neus

Speaker at the St. Gallen Symposium

Andreas Neus has been the Managing Director and Vice President of the Nuremberg Institute for Market Decisions (NIM) as well as founder and anchor shareholder of GfK since October 2018. As a non-profit research institute, NIM examines how market decisions taken by consumers and marketers are changing in an increasingly digital world and how the quality of market decisions can be improved. Before joining NIM, Andreas Neus headed the Service Innovation Lab at KIT's Karlsruhe Service Research Institute and was the Media & Entertainment EMEA lead at IBM's think-tank Institute for Business Value in Amsterdam.