10 Break-Out Sessions
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Our Advisory Board Placement for a German Family Business Group Designing Living Spaces
In 2023, the team was approached by an executive company representative, with the task to support the group’s strategic business development towards younger generations of customers by identifying possible candidates within the Symposium’s global young leaders pool that would fit for the a role in their advisory board.
About the Process
In May 2023, the team met with the Chief Executive Officer who provided the initial requirements for a potential candidate to advise the group on matters of digital marketing, sales, and logistics. The aim was to make existing structures more agile while appealing to younger generations. Given the company’s long family tradition and drive for innovation, they sought a young profile capable of engaging younger customer segments with a focus on sustainability. The team listened carefully to the company’s needs and concentrated on researching 10 profiles that could meet these requirements. Considering the company’s strong roots in the DACH regions, the search primarily focused there. The team aimed to find 2-3 candidates for each high-priority area.
After conducting initial interviews with the candidates, the team compiled a selection of 10 profiles, which were then presented to the company’s CEO, as well as both the executive and advisory boards. From this selection, the boards expressed interest in two profiles: one candidate had a background in logistics and AI, with extensive experience in digitizing logistics processes and optimizing ERP systems, while the other was an entrepreneur who founded a social business with products present in almost every German convenience shop. The team facilitated connections between these candidates and the company board. Both candidates had the opportunity to connect with the family business and familiarize themselves with its activities and its 5000+ employee organization. In the end, the German entrepreneur was found to be very convincing and was deemed the best match.
The German entrepreneur was nominated at the end of 2023 as a board advisory member and has already attended the first meetings to the full satisfaction of the group. The new member’s energetic and fresh perspective has brought a renewed dynamic compared to previously established advisory structures, which confirmed their willingness to renew the mandate. The team congratulates the young leader on this nomination and wishes all the best for the mandate and professional growth.
