Samuel Huber

Speaker at the St. Gallen Symposium

Samuel Huber is the co-founder of For Planet Strategy Lab, an organisation dedicated to generating value through participative strategizing. In this role, he collaborates with organizations to craft strategy prototypes that transform uncertainty into actionable plans. Prior to founding For Planet Strategy Lab, Mr Huber served as Strategy Director at the global design firm Goodpatch, where he was instrumental in promoting planet-centric design principles. His interdisciplinary background encompasses studies in sociology, economy, management, and design, leading him to explore innovative approaches that integrate strategy and design through prototyping. In addition to his professional endeavors, Mr Huber is a researcher at the Zurich University of the Arts, focusing on the intersection of design and strategic innovation. He holds a Ph.D. on the topic of "Strategizing as Prototyping" from the University of St. Gallen's RISE Management Innovation Lab.